Organizations and governments spend billions of dollars promoting healthy habits and spreading awareness through public health campaigns. Yet, these campaigns have not yielded the desired results. Something is missing!
The research studies conducted by Health Parliament reveal the lack of the last mile connect for the campaigns – Disconnect between Right information and Right Action. Over the past two years, we have tried to understand this challenge and created a path-breaking campaign to bridge this divide. Hence the campaign JOY- Just on You. With JOY, we hope to make one person from each household a champion for healthy habits and timely decisions for health; the individual could be a son, daughter, sister, mom, or someone who will nudge the family for healthier choices – The ‘Joy’ of the family.